Privacy and App Quality

Respecting the users privacy is a fundamental aspect of making a high quality app. This document describes the approach we take with our own apps that we distribute under the nxtbgthng name. Apps for clients have their own privacy policies.

This document is a work in progress, and will evolve as our apps evolve.

No tracking

Apple provides some simple and anonymized statistics for App developers, and it’s opt-in for the user. We think that’s enough data. Our apps do not have any additional tracking.

Where it makes sense, we use Apples iCloud infrastructure. This way, data can be synced between a users devices without us having any access to it. Here’s how that data is secured by Apple.

If you’re using a beta version of our apps, your usage might not be anonymous, and some parts of this privacy policy might not apply. This is by design – we need to be able to get to the bottom of bugs as they occur. However, data collection is minimized as much as possible (at the moment of this writing, we do none at all…), and you can always contact us if you have any further questions or issues.

No invasive third party frameworks

Our apps do not use invasive third party frameworks that are known to collect the user data beyond the clearly communicated use-case. We will not use any third-party-frameworks that leave any doubt about what they are really doing.

Additionally we minimize third party dependencies by not using cross-platform toolkits and using built-in functionality wherever possible. We avoid large frameworks that we use only a fraction of – this minimizes code we don’t know.

Transparent communication

When a feature of our apps needs to collect personally identifiable data, we’ll show it to the user. For example, our apps collect feedback via mail, so the user sees what he sends. If diagnostic information is being sent, it is a clearly visible attachment to that mail, that the user can inspect and decide not to send.

We’ll extend this approach in upcoming versions of our apps.

Sustainable business model

Making good apps costs money. And maintaining apps means working with constant change – an app is never “done”.

We think the fairest approach to provide good apps is to charge with a subscription model. Our users expect long-term dependable apps from us, and we can only make them if our business model supports that. We hope that we can operate without having to burn Venture Capital, we won’t chase growth for growths sake, we wont parttake in unsustainable discounts or sales.

Long story short: We charge for our apps, so you don’t pay with your data.